Kenny Wasson, AAMS™, CRPC™

Kenny Wasson has the honor and privilege of helping a select group of families and business owners build, manage, and preserve their wealth, and he is there for his clients through all of life’s transitions – planned and unplanned. His practice is predicated on financial planning and addressing the opportunities that exist within the four cornerstones of wealth: investments; borrowing and liability management; non-portfolio risk management; and estate planning and fiduciary services. He believes one size fits one size because every client is different, every client is unique. That is why his process centers on listening to and listening with his clients – understanding their current situation, their past experiences, and their goals and objectives for the future. Sound financial decision-making is a product of reason and emotion. Exercising patience, compassion and skill enables Kenny to help clients balance both. Kenny’s advice is objective, unbiased, and tempered with a conservative and cost-conscious approach. He is optimistic about the future, maintaining a strategic mindset, yet tactical when circumstances warrant, and selfless in service to his clients.

His love and devotion to family serve as a constant reminder of the importance and impact his work has on his clients and their families, now and for years to come. Kenny advocates for special needs children and has collaborated with North Little Rock Parks & Recreation for One Heart Playground, the first inclusive park in North Little Rock. The park is named for the heart condition of his daughter, Emma. Kenny is committed to advanced training and ongoing professional development. A graduate of Ouachita Baptist University with a degree in finance, he is an Accredited Asset Management Specialist™ and a Chartered Retirement Planning Counselor™. In 2021, the American Bankers Association recognized him as one of the nation’s top 40 wealth management and fiduciary professionals under 40 years old.