Arvest Bank Believes “Our Customers Say It Best”
New television campaign features real customers, real stories
FAYETTEVILLE, Ark. (February 10, 2014)— Arvest Bank launched a new television campaign this month featuring real customers talking candidly about the bank and why they do business with Arvest. The five spots, filmed in five different Arvest branch locations across the bank’s footprint, will air throughout 2014.
Jason Kincy, Marketing Director for Arvest Bank, said, “For us, this campaign makes perfect sense. Every day we focus on serving our customers the best we can and making sure their needs are met. There is no better way to share Arvest’s message of community-based, customer-focused banking than by letting our customers share their personal experiences.”
For the television campaign, two cameras and a seven-person film crew traveled 915 miles and filmed 40 hours of customer interviews during five days. Those 40 hours were edited down to 2 minutes and 30 seconds. A total of 137 customers were interviewed, including 10 couples, four families and two cheerleaders. A dog whose name is “Arvest Bank” even makes an appearance. The five television spots focus on Arvest’s hours, locations, customer service and online and mobile banking.
In one spot, customer Mary Parham said, “You know, I didn’t rehearse this,” and that holds true for each customer filmed. Each person spoke impromptu about what makes Arvest a different kind of bank. All of the commercials can be viewed on the Arvest YouTube page. The spots began airing on TV in in the first quarter.